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Workshop 3

Workshops are FREE to attend for both Conference Delegates and Exhibition Only Visitors.
Please register your interest by ticking the workshop boxes on the online registration form
when you register for the event.
TIME: 11.20

Sell globally, merchandise locally’ – content production for international commerce


Building compelling content and commerce experiences that work seamlessly in any language and locale combination is a key requirement for successful international ecommerce. However, each locale and language combination adds considerable complexity to content production processes at the expense of richness and frequency. Amplience simplifies editorial, promotions and product content production for international commerce without compromising richness. Find out how leading brands like DFS, LK Bennett, Marks and Spencer International, Boohoo, Jimmy Choo and Superdry are managing international commerce using Amplience tools.

Led by Amplience founder & CEO James Brooke, the team will cover key topics including:

- International content strategy
– Editorial and product content localisation
– International content for Apps 
– Content delivery and caching

Amplience – content makes commerce.


James Brooke, Founder & CEO, Amplience

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