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Workshop 9

Workshops are FREE to attend for both Conference Delegates and Exhibition Only Visitors.
Please register your interest by ticking the workshop boxes on the online registration form
when you register for the event.
TIME: 14.00
The Path to Personalisation: Taking Content Optimisation and Segmentation to the Next Level

Join Monetate as we demonstrate targeting and personalisation
top tips and best practice. Learn how leading retailers such as Office
Depot, Jack Wills and Dreams are driving revenues through advanced
personalisation, content optimisation and segmentation. Discover key
ways to overcome common organisational hurdles to personalisation.


Alex Henry, Director of Client Solutions, Monetate
Alex has worked directly with all of Monetate’s European clients since joining as employee number two in EMEA. Alex has over 8 years experience in digital marketing, personalisation, optimisation, testing and marketing automation. Having worked often as the subject matter expert at leading global organisations such as Omniture, Adobe and Oracle, Alex has helped many leading global brands and companies define, adopt and execute on initiates and activities to greatly increase the success of their businesses.
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