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SimpleUsability is a world class behavioural research and neuromarketing consultancy, working with clients including ASDA, Wal-Mart, Argos and Debenhams.

The only way to find out what customers do is to observe their natural behaviour, whether that's in-store or online. We examine their natural behaviour, we take evidence and we review that evidence with them.

Natural behaviour throws us things you are not expecting, that's why it's so amazing … the insights are often breathtaking.

We create actionable recommendations based upon the findings which improve the conversion of websites, apps and mobile sites and create a more engaging in-store experience.

To find out more about what our clients tell us is simply better behavioural research, visit , call us on 0113 350 8155 or 020 3393 0651 or email

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