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Route Genie

Stand 21 & Programme Sponsor

Abbey House, Wellington Way
Brooklands Business Park
KT13 0TT



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Route Genie is an advanced carrier routing software application powered by the iForce Group, coming to the UK market following 10 years of development, multi million pound investment, and the robustness that comes from routing millions of parcels a year for clients like Waitrose Cellar, Paperchase, Cath Kidston and Fortnum & Mason.

Developed from a retail logistics perspective and implemented as part of iForce’s outsourced logistics process services, Route Genie is designed from a retailer’s point of view, providing real operational efficiencies and exceptional customer experience. Highly responsive 24/7 support is offered as standard.

Now launched as a standalone software application, Route Genie offers optimal carrier selection, label production, advanced track and trace, invoice validation and full ‘click and collect’ functionality. Based on a highly extensible architecture that copes with almost any volume or requirement, Route Genie is designed, both now and in the future, to allow retailer and customer choice and reduce the overall cost of parcel delivery.

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