Track 3: Place
To sell, retailers have to be at the right time, but also in the right place. In the multichannel age the notion of place is challenged and extended as retail can happen anywhere from the high street, to digital in store, on mobile, the tablet shopper at home, cross border.
|09.00 Chairman’s Introduction
Ian Jindal, Editor-in-Chief, Internet Retailing
Mark Lewis, Online Director, John Lewis
Responsible for the profitability and development of John Lewis’s online channel, Mark leads the online and omni-channel development teams.
Jérôme Cochet, Senior Vice President Sales, Zalando
Jérôme joined Europe’s leading online platform for shoes and fashion in 2011, and is responsible for sales, performance marketing and customer management in all 15 of Zalando’s active European markets
Andy Harding, Executive Director, Multi Channel, House of Fraser
Andy Harding is the Executive Director, Multi Channel for the House of Fraser and is responsible for the UK and international, online and mobile strategy.
Marco Vergani, VP & GM, Digital River
|11.20 – 11.50
Thriving in the new digital economy by regaining ownership of the customer connection
As channels to consumers consolidate, it is becoming more imperative for digital companies to diversify using new business models and go direct. The winners will master the art of matching offers to consumers’ buying behaviour in each market; regardless of form factor; through a seamless purchasing experience; capitalising on a direct relationship which provides unique or exclusive content.
Stream keynote sponsored by:
|11.55 – 12.25
The store of the future is everywhere
Comptoir des Cotonniers launched 10,000 boutiques in just one night, transforming almost everything into a boutique: bus shelters; billboards; magazines; café tables; postcards; t-shirts; notebooks; tote bags and even Uber private chauffeurs. Valérie Dassier and Francoise Cousin will share their experiences of offering a revolutionary and amazing mobile shopping experience to customers.
|12.30 – 13.00
Revealed: the Internet Retailing Top 500
With over 250,000 retail businesses in the UK we can indeed be said to be a nation of shopkeepers but who ranks ‘top’ in the UKs competitive and demanding market, Internet Retailing has been examining the dimensions of performance within multichannel retail, questioning the extent to which these dimensions are leading indicators of success, extracting learnings and good practice insights and connecting the capabilities of the suppliers and key staff. Now we can unveil the Top500 listing. Where do you rank?
|13.00 – 14.00 – LUNCH|
|14.00 – 14.30
The where, why and how of online international expansion
NetSuite will present a customer case study highlighting the challenges and rewards of expanding commerce operations internationally. We will share key learnings including how retailers select which countries to expand into, how to tackle challenges such as managing fulfilment and returns as part of a global operation, and the importance for retailers to deliver a consistent brand experience across all channels.
Stream keynote sponsored by:
|14.35 – 15.15
Panel Discussion – Mobile
The panel will discuss issues around mobile commerce, the importance of the tablet and second screening, location, payments, apps, responsive design and omnichannel shopper behaviour.
|15.15 – 15.55 – BREAK|
|15.55 – 16.25
Managing complexity for a seamless experience
Kirsty Garrish will speak about how Bally is managing complexity to deliver a seamless luxury experience – multinational and multichannel.
Keynote sponsored by:
|16.30 – 17.00
Closing keynote: Anytime, Anywhere
Mark Elkins and Leonardo O’Grady will share insight into how Coca-Cola is pioneering social listening and cross-channel brand engagement through mobile and retail channels to drive growth and react to real-time events around specific events including the FIFA World Cup.